The Art of War has stood the test of time in being the most influential book that has guided many armies over centuries, many of its writings are relevant even today not only in military combats but in Business context too. Here is our attempt to bring out the relevance and significance of “ The Art of War’ in the Science of Selling in the present times. The art of war, then, is governed by five constant factors, to be taken into account in one’s deliberations, when seeking to determine the conditions obtaining in the field. (1) The Moral Law; (2) Heaven; (3) Earth; (4) The Commander; (5) Method and discipline. Sun Tzo’s governing constants for The Art of war can be beautifully co related to the Science of Selling • The Moral Law- You don’t sell something one doesn’t recognize the need for • Heaven- The Opportunity to sell is everywhere one only needs to recognize it • Earth- One has to keep moving around and cannot merely hope that someone will